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Showing posts from December, 2020

Week 13 | Online advertising | part A

On Facebook, there is plenty of advertisements for things I enjoy and do on a daily basis. I don't know if I like the fact that Facebook information is out there that they can find out so much about what I look up and like. I know one thing is for sure all of my ads are about baseball, softball, cornhole, and trips to Georgia.  The call to action on the sports items is just images of the items that I like and they definitely do that.  Baseball and cornhole links are constantly taking me to pages about all the items I look up. My attention is drawn to these things because I enjoy these things and do them on my own time.  It is not always business-related but it definitely is related to what I enjoy in life. Images that are used are effective because I am a visual person and people that are into images are also this way. The more effective the image the more people it draws into the business.  Annoying ads are ones that keep popping up after I already have purchased something. Wish t

Week 12 | online marketing tools

Online tools useful for business, would be Facebook, Instagram, Google ads, yahoo business, and even youtube.  All of these things have different advantages for business but I really think that using each one of them to better a business is necessary.  I would use youtube videos of defensive drills, batting tips/tricks, and coaching tips. Youtube videos are everywhere, on each of the different social media pages there are links to youtube.  That is one advantage of youtube because they are on all kinds of social media and even just any website. I would also start a business blog for the farm and just on every other day, blogs can be so helpful for so many things.  Drills, exercises, and talks about baseball/softball, and hopefully that way I communicate what I need to get out to the youth of the world of baseball.   I also would use Facebook, every single day to help promote the business. Facebook I have found so many things on there that I have bought. I can only imagine how much busi

Week 12 | Business specific online tools

For a batting cage facility, the following online tools will be beneficial for The Farm batting center:  Linked in TikTok Yelp These three online services would be helpful to any business but useful for the batting cage business. I would use linked in to connect with other batting cage businesses, professionals in the baseball industries, and agents and players in the different leagues.  All these people on linked in would be very helpful not only for my business but for future athletes of the younger ages trying to take this sport to the next level.  That is what is important to me as a manager of a batting cage is making sure I can get my athletes to the next level.   TikTok is useful to the batting cage business as I can have the players moving up in the sport advertise for themselves and my business through TikTok videos.  Baseball videos on Tiktok you can do videos of drills, home runs, top defensive plays, and the facility.  All of which can be advertisements for the Farm batting

week 14 | google analytics

 There is plenty of great information that comes from google analytics. Some of the great things to use for a business would be things like page followers.  Few reasons that page followers is good is because one if you see how many people are joining the page you can see if you are getting out to enough people.  It is also good that you can start to see how many people are unfollowing which is useful to see ifmaybe it was something that you posted that drove people away, based on what activities you had going on the page.  You can also when you see spikes in creases you can put out more information instantly to be able to keep the people interested in the page and what you have posted.   The monthly page follower can be helpful to see what time of the month that the most people joined and start to possible learn their spending cycles that way you can compare a few months in a row and see if you get more followers around a specific day of the month.  This will help you make sure you are